
Introduction
We are seeking a driven and experienced Sales Executive to join our high-performing sales Team at FRF Toyota Newport. FRF Group is a family owned and run business priding itself with excellent customer service. Where meeting Customer Expectations is our Business. Exceeding them is our Goal.
Job Summary:
To professionally sell vehicles while maximizing profit opportunities on each sale. Cultivate strong relationships with customers to ensure satisfaction and loyalty. Strive to consistently meet or surpass monthly company and personal targets for sales volume and profitability.
Key Responsibilities:
Greet customers warmly and understand their needs to recommend suitable vehicles.
Demonstrating the most suitable options to the customer, understanding and adapting to their buying strategy and encouraging them to experience the product through test drives.
Agreeing the price and payment method and any finance arrangements with the customer direct, working within company guidelines.
Positively participating in training and development opportunities to assist the Group in achieving its aims and objectives.
Liaising with Sales Administration to ensure product availability fits with customer's expectations, places the order, updates customer records and schedules any complementary Services/additional work to be completed on the vehicle before the delivery date.
Ensuring that each delivery is followed up with a personal call to check the customer is happy.
Maintain contact with customers to build relationships and future business.
Planning and organising own daily selling activity – for example by telephoning sales prospects (previous/existing customers or general enquiries) to obtain new business.
Works with colleagues and other teams across the dealership to provide a seamless service to customers.
To have due regard for Health and Safety of colleagues & customers whilst undertaking your duties.
Required:
Passion for delivering exceptional customer experiences
Excellent customer service skills and a positive attitude to customer care.
Good IT skills
The ability to work to targets and deadlines
Confidence to work alone without direct supervision.
Resilient, self-motivated, and target driven
Holds a full UK driving licence
DBS check is required for this role
What We Offer:
Competitive salary £23,000 Basic + Uncapped Commissions with an OTE of £55,000
Comprehensive benefits package including pension
FRF Group Ltd is a long-standing and respected name in the motor trade, with a proud reputation for excellence across its network of Toyota and Lexus centres in South Wales. Working with FRF means joining a group that values loyalty, professionalism, and strong customer focus. There’s a real sense of stability and pride across their teams, backed by experienced leadership and a clear commitment to both people and performance. Colleagues describe the environment as supportive and structured, with clear expectations and opportunities to grow within a trusted and well-run group. Whether you're just starting out or looking to build on years of experience, FRF Group offers a solid foundation, a strong team culture, and a chance to thrive in an organisation that genuinely looks after its people.