Hull John Roe Toyota is part of the John Roe Group, a family-run business founded in 1969 by John Roe in Grimsby. Originally called John Roe Motor Sales, the company became an official Toyota franchise just two years later. Since then, it has remained family-owned and operated, now run by Tom Roe. The group manages several dealerships across North Lincolnshire, North East Lincolnshire, and East Yorkshire.